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Pay-per-click advertising provides the quickest way to bring new traffic and revenue to a website. While search engine optimization generates free traffic it takes time to see results. But paid ads can provide near-instantaneous results. 

Social media lets you get the word out about your business. Facebook, Twitter, LinkedIn and Instagram have transformed traditional marketing. Businesses can use social media to increase their brand authority and engage with customers as never before.

Not having enough high-quality content has become a barrier to entry in search marketing. In competitive niches, a website needs excellent content to compete. You cannot be a subject matter expert without it!